BlockBuster Online issued a press release recently in response to NetFlix’s admission that they reserve the right to throttle their more active subscribers.

Throttling in this context refers to the practice NetFlix has been forced to admit to which causes the more active movie rental subscribers to have their next movies sent out slower, and not receive the new release films with the same preference given to less-active subscribers. We’ve written about this practice several times here (see related articles below).

From the Press Release:

“BLOCKBUSTER Online does not throttle. When we say our service offers unlimited rentals, we mean it,” said Shane Evangelist, senior vice president and general manager for BLOCKBUSTER Online. “We don’t prioritize our customers’ movie fulfillment based on how often they use our service, and we don’t limit the number of movies a subscriber receives each month. We want our customers to get the full entertainment value that comes from a subscription plan, whether that’s watching 20-plus movies a month or five.” Evangelist added.

BLOCKBUSTER Online subscribers can choose from several rental plans, starting as low as $9.99, with the $17.99 three-movie-out plan being the most popular. Movies are sent directly to subscribers’ homes by mail to be viewed at their convenience with no due dates or extended viewing fees.

“Our goal at BLOCKBUSTER Online is to see that our subscribers get their highest ranked movie selections as often as possible,” added Evangelist. “Additionally, our subscribers receive one free in-store movie rental each week, so they can watch the DVDs they received through the mail or easily satisfy last-minute movie impulses with a trip to the nearest Blockbuster store.”

About Blockbuster Online

Blockbuster’s online DVD rental service offers unlimited rentals by mail, with free postage, no late fees and subscriptions start at $9.99/month. You can use the code bbstore for a free month of BlockBuster Online DVD Rental. Visit BlockBuster at www.blockbuster.com

 

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